State of the Channel Report: New Data on Value Drivers, Gaps, and Growth Opportunities

In this webinar, we’ll share key findings from ISA’s new State of the Channel study, an extensive research effort that includes insights from end customers, manufacturers/reps, and distributors. Together, this data reveals exactly where each channel partner believes the industrial supply channel is heading and what will shape success in the years ahead.

What you’ll learn:

• The key gaps between End Customers, Distributors, and Manufacturers… and how each group’s value drivers influence purchase decisions
• The seven critical Barriers to Exit and Barriers to Entry that determine loyalty, market share gains, and top-line sales growth with industrial end customers
• How leading channel partners are strengthening their “barriers” advantages to create stickier customer relationships and above-market sales growth
• The biggest perception disconnects between what end customers truly value and what distributors and manufacturers think they value

This session delivers practical, research-driven guidance you can use immediately as you plan for the future of your business and the evolving industrial channel.