Test Webinar

Benchmarking your journey in B2B Ecommerce

A discussion and current state overview of the state of B2B ecommerce in the industrial channel

There is a significant gap for manufacturers and distributors in their understanding how to successfully implement an eCommerce strategy. And with the degree to which buyers preferences are changing there is a large "backlog of expectations" building up and that puts the industry more at risk of disruption. More and more buyers want a digital experience that does more.

ISA CEO Brendan Breen sits down with industry veteran and digital guru Jason Hein, Global Director from the B2B eCommerce Association, to dive into the often discussed and potentially scary world of B2B eCommerce. This session is designed for CEO/Owner/Business Unit leaders, IT leaders, Sales/Marketing leaders and/or anyone else looking to increase sales in eCommerce.

Part one:

Learn why the B2B eCommerce Association believes there is a significant gap for manufacturers and distributors in their understanding how to successful implement an eCommerce strategy. We will also learn how the association can help ISA Members close that gap.

Part two:

Hear Jason break down new research that helps the audience benchmark against the current state of eCommerce in our industry. ISA members will hear Jason share insights and case studies that identify traps many companies fall into that lead to frustration, lack of effectiveness and poor outcomes. More importantly, he will share what the companies that are winning are doing to drive growth in their eCommerce business.

Part three:

Exclusively for webinar attendees, Jason will provide an new assessment survey and tool B2BEA has developed that can help ISA Members establish a baseline of their current state in eCommerce, qualitatively identify areas for improvement, and set the stage for a strategic approach to growing their eCommerce business.