How ISA Is Evolving to Solve Today’s Sales Pressure Points

What we’re hearing from members is consistent: your sales teams are under pressure. Pricing volatility. AI disruption. The mandate to “do more with less.” And the old sales playbooks aren’t holding up.

In this executive briefing, ISA President & CEO Brendan Breen will share how ISA is responding, including a deep dive into the Industrial Sales Academy, a new sales development program built from what member companies are asking for and already finding value in.

We’ve partnered with Alignor, the global firm that trains teams at companies like 3M, Caterpillar, and Cummins, to bring Harvard-educated, real-world sales expertise directly to ISA members.

The approach: High impact, low friction.

No long off-sites. No heavy budget lift.

A virtual, industry-relevant program designed to make sellers better from Day 1.

• Shore Up the Pressure Points: pricing, AI, and closing deals in an uncertain economy
• Proven Training Model: used by Fortune 500 companies, adapted for the industrial channel
• Affordable and Scalable: develop your team without pulling them out of the field

Hear what’s new. See how companies like yours are using the Industrial Sales Academy to strengthen performance, improve close rates, and protect margin.

• When: May 15, 2026 │ 12:00 PM ET
• Where: Virtual
• For: Senior Executives, HR/Training Directors, and Front-Line Sellers